Traditionally, young people, millennials and Gen Z will be the driving force behind any social media movement. But TikTok can have a lot more engagement because it is about creative story telling or learning how to do something. He reflected that other social media platforms are more about ‘status’ rather than ‘talent’ – for platforms like Twitter, Facebook or Instagram, you want to give you a opinion, showcase a certain way of life or personal status. “People who have spent a couple hours learning a new dance or think about a funny new creative way to tell a story, and they’re really making media to entertain other people,” he said. Spiegel explained that TikTok incites a display of talent, rather than status.
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